Marketing Essentials

One Day Course
Thursday | March 7, 2024
9:00 AM - 5:00 PM

PLEASE NOTE: When purchasing training courses, each individual MUST log into the system with their unique login and purchase their own session in order to receive a certificate of course completion in the attendee’s name. You cannot register multiple people for training courses under one login. If you need assistance registering for online training courses, please email Mandy Robertson at mrobertson@nadco.org before completing your purchase.

TUITION FEES

	Through 1/24	After 1/24
NADCO Member Rate	$449 per person	$599 per person
Non-Member Rates	$849 per person	$999 per person
SBA | Federal Government Rate	$399 per person	$549 per person

RECOMMENDED FOR

Executives
Board Members
Marketing Enthusiasts
Loan Officers
Business Development Officers

COURSE DESCRIPTION

Keeping up to date on essential marketing efforts that drive awareness and generate leads is critical to your CDC’s success. As best practices are ever-changing, marketing can feel very overwhelming. With that in mind, this course is designed to take out the guesswork, give you confidence in your efforts and provide you with a reasonable and actionable list of tasks that align with the time you have to devote to marketing.

Special Guest: Renée Bender, NADCO’s SVP of Government Relations, will join us to present government relations through a marketing lens.

WHAT TO EXPECT:

9:00 AM - 12:00 PM
Classroom Session:
This session will answer popular questions like How often should we post on social? Is video really important? What is SEO and do I need to do it? What are the best ways to support loan officers? Is government relations part of marketing? What is a call to action and much more. You will also receive a key resources list.

1:30 PM - 4:00 PM
Interactive Sessions:
Each Interactive Session will be conversational and feature a key marketing topic. These sessions are designed to provide more personal feedback on marketing strategy while also fostering group brainstorms, sharing of best practices and making connections with fellow marketers.

Each session will be 30 minutes. You are welcome to attend them all or choose the ones that are relevant to your marketing efforts and goals.

Participants will be surveyed prior to class and the top four topic requests will be the session themes. You will be encouraged to come to these sessions with questions specific to the topic.

1:30 PM - 2:00 PM
Topic 1

2:05 PM - 2:35 PM
Topic 2

2:40 PM - 3:10 PM
Topic 3

3:15 PM - 3:30 PM
Break

3:30 PM - 4:00 PM
Topic 4

4:00 PM - 5:00 PM
Action Planning:
Our wrap up will be devoted to creating an action plan along with time for Q+A.

PREREQUISITES

None

INSTRUCTOR INFORMATION

Penina Goodman, Brand and Marketing Strategist, NADCO
Penina has built her career on propelling brands to new heights. As a forward thinking brand and marketing strategist, her passion for storytelling, customer-centric messaging and results has benefited many organizations. In particular, she has deep experience in the CDC industry. Her portfolio of work includes many successful initiatives designed to educate lenders, community partners, government representatives and small business owners about mission-driven lending while promoting and generating leads for SBA loans including the 504, Community Advantage and Microloan.