504 Marketing - Basic Course

This half-day course provides terrific 504 marketing ideas, tips and samples of effective marketing materials.

Topics include:

• Exploring the market (small businesses, banks, professionals, etc.)
• 504: the best combination of features
• Meeting the competition
• Responding to objections
• Direct and indirect marketing strategies
• Developing a database
• Selling 504

Prerequisite(s): Introduction to SBA 504 or at least six-months’ experience with a CDC.

For information on when this course will be presented, if scheduled, click here to view the NADCO calendar of events.

For any additional information, please contact NADCO at (703) 748-2575.