Written by Sabrena Suite-Mangum
If you haven't had a chance to read
it, now is the perfect time to check out the national coverage and NADCO
mentions on (count ‘em) ALL THREE of the President's references to small
business in this week's State of the Union Address. Outlets included Coleman
Report, Bloomberg Businessweek and Entrepreneur all quoting NADCO CEO Beth
Solomon driving the message home that it just wasn’t enough.
The phrase "any press is good
press,” may work in public relations offices; and most of us can agree that
national attention for NADCO continues to move the conversation forward, but
the dialogue is not where it needs to be to get the support REAL504 needs from
Fortunately – or unfortunately,
depending on your vantage point – we know the REAL work (pun intended) for
small business lending happens at the local and regional level. The CDC's are
part of the foot soldiers on the front lines working to help our country's
small businesses survive and thrive. Typically, branding and market share
happen more because of relationships and awareness at a local and regional level
than because of what Congress (or the press) is or is not saying.
And while Washington can legislate
to make the programs more readily available, if their constituents are not
familiar or not aware of the programs, who do we expect to carry the lending
banner? Who will champion the cause?
This 'brand awareness' issue is
precisely why NADCO is championing best practices in marketing with its March Madness Marketing Awards. Certainly you've heard of it by now, but
perhaps you're still on the fence about entering.
The great news is, you don't have
to come up with anything new (although like the Prince of Bel Aire,
"fresh" is always welcome). NADCO is looking for best practices in
marketing, so that Main Street, Wall Street AND Washington know the value of
So take a look at your website,
dust off your annual report or tell us about what social media outlets are
working for you so we can highlight the best.
Oh, and did we mention cash prizes
and an iPad? Check out all the deets here.
Read more here.