WRITTEN BY: Sebrena Suite-Magnum
If we’re giving credit, it was Juddy’s idea. And since we’re talking about marketing I assume it would be expected to give credit where credit is due.
Judson "Juddy” Blakesley, a Mountain West Small Business Finance Business (http://mwsbf.com/) Development Officer is where the original idea came from. Actually, if we’re being perfectly honest with one another, it was from another blog (that Juddy saw) that was highlighting employees. He sent the idea to Mountain West’s President and C-level leadership, who forwarded it to the web guy, who forwarded it to me… the blogger at the end of the totem pole. I’m not feeling sorry for myself. I’m just stating the facts.
And the idea was the simple--yet effective--practice of spotlighting the company’s employees. So I ran with it.
In fact, I not only ran with the idea, I blogged about a runner: a long distance runner and triathlete who happens to have worked 20 years for Mountain West SBF, a CDC headquartered in Salt Lake City, Utah.
Kay Ward just completed her first IronMan in Florida last month; and through the power of social media, her "spotlight” (http://mwsbf.com/mwsbf-spotlight-kay-ward/) produced more hits on Mountain West’s website in the following 24 hours than any other single day in the website’s history.
Was it the most incredible piece of writing I ever created?
But it was a human-interest story that did exactly what social media excels at – connecting people, companies and ideas that might not normally come together.
How it worked for Mountain West:
MWSBF posted the piece on their website’s blog and the link was shared on their facebook page. A few of Kay’s MWSBF colleagues (and yours truly) posted the link onto our own personal facebook pages and ‘tagged’ Kay – which allowed her friends to see that others had shared something about her. From there, one her friends in a triathlete club she’s a member of, shared it with their 100-plus members… and with all the sharing came an increase of traffic hits to Mountain West’s website by 118% for the week.
Through the power of social media, that single blog spotlight put people in touch with Mountain West and the Real Estate Advantage Loan (aka REAL or 504) that had little to no familiarity with the program previously. Which is exactly how Social Media is set to work.
Mountain West considered it a win, and if you read about Kay, pretty much everyone just agrees she’s a winner.
Sabrena Suite-Mangum is the official blogger for Mountain West Small Business Finance and is the Chief PR Goddess for ShaktiSuite, her Public Relations and Consulting firm based out of Salt Lake City, Utah. Follow Sabrena on twitter & Instagram at @shaktisuite.